Content creation is one of the hardest parts about social media.
Taking advantage of easy to use tools that can increase the perceived value of your content is an absolute must for a small or large business.
In this article, I'd like to highlight some tools that we are currently using to speed up the output of our content while maintaining a professional look and feel.
Side note: Content is a huge issue for many businesses. It's only getting worse. As social media continues to force businesses to become content creators a huge opportunity is opening. If you can create a company that makes unique content production easy and affordable to everyone, you'll make bank!
Many of you may already be using this tool to create images for Facebook etc. But this tool cannot go unrecognized. If you suck at photoshop and need a quick fix for quote images or basic "engagement" posts - as we call them. Check out Canva. You literally need no skills and your photos should look like you hired someone to create them.
2. Adobe Spark
We had our overseas team use this took to create basic posts and it's been working well. It's easy to use.
3. Lumen 5
This tool is amazing! Lumen5 allows you to make really great videos with text overlays so you can tell a story with video. The tool also allows you to connect your blog URL to the AI so you can turn blog posts into videos. Pretty sweet! I'll make a post into a video.
We use Buffer to help us schedule our posts. We typically post to Twitter, Pinterest and Facebook all at the same time. But we do focus on creating unique content for all of our networks so we'll schedule our different content to Instagram and LinkedIn as well. And in some cases, it's just better to post directly to each network that you manage.
I'd say one of the most helpful things we have done is identify a process that works for us. All of these tools are great to use but you must have a solid content creation process and some idea of your voice. Without process and voice, you'll lose grip on your content and you'll just make random videos and images that no one cares about.
One thing we do is analyze what content works with our audience. We test and test and test and then finally we have a solid idea of what our audience wants to see, then we focus on creating more of that content.
We then create an assembly line like process for curating and creating content. The process differs between our three "types" of content. Image, video and article/blog post. Each "type" of content has its own process and within each content "type" we have secondary "types" that deserve their own process too.
The tools mentioned above are tools we use to increase our content output.
The real magic is in our content creation process.
Have a Question?