Most people don't think of their Facebook profile as being something that should be optimized.
But your Facebook profile is just like any other profile these days. Show the people what you want them to see.
Before you just jump right in, think about what you want out of people who visit your Facebook profile. What do you want to inspire them? Do you want your job and or your business to be the main focus of your profile? Do you want your profile to generate leads for you? Or do you simply want people to click through to a Facebook fan page?
Identify 1 goal that you have with you Facebook profile and go from there. Start to set up your profile to drive people to your end goal.
1. Cover the basics and make sure you have a profile picture and cover photo (or video) that starts to paint a picture of your end goal.
2. Obviously fill out your About section as thoroughly as possible. Consider, what you want to be displayed first. This is what most people will look at. The rest of your job history / "interests" are just things that boost confidence in the 1st thing you are boasting about.
In you about section, you may want to list your most recent job (to get people to click on it) but you'll display all of your old jobs and projects to show your history. Most people won't click on your old jobs but they will click on your current one. The old jobs are just listed to give people enough interest in you to click you current job. \
When you're thinking about optimization, think about the one thing you want people to click on in your about section, emphasize it, and back it up with past experience.
3. Make sure you have pictures of you and your friends and or family on display. You have the option to highlight 5 pictures on Facebook. This way people can judge you right away. Pic the 5 best pictures that will prep people for your end goal.
For example: Let's say you are a life coach. Your 5 featured pictures might be of you with a famous coach like Tony Robbins (credibility), then a pic of you and your spouse and or kids (stability) , a pic of you and some friends (proof people like you), maybe an old school college pic (you went to school and had friends) and a picture of you in a nice office (more credibility)
You should also have a nice library of pictures of you working and living life, to show that you are a real human who has had Facebook for a long time and uses it in a normal way like many other people. The worst thing you can have is a minimally filled out profile that makes you look fake or suspicious. People need to develop trust with you and trust comes from letting them peer into your life. The good part is, you can control what you want them to see. (optimizing)
4. Regularly create content that works towards your end goal. This one is easy.
For Example: If you are a yoga instructor, post about your daily life as a yogi. Post helpful tips for people who are into yoga or want to get into yoga, share videos of you helping clients or teaching classes. Prove to the world that you are a great Yoga Instructor by posting about it, all of the time.
By doing these 4 things, you'll have an optimized Facebook profile that impresses people and guides them to your end goal, when they become your friend or happen accross your profile.
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