☝ Last week I mentioned that most people RSVP to a Meetup event based on the event title alone.
But what if no one is RSVP-ing to your event? 🤔
Let me show you how to use RSVP's to your advantage, even if you are driving your potential customers to another registration page. ⬇
When I started using Meetup about 2 years ago I noticed that some of my Meetup events had very low RSVP's. At one point a lady reached out to me and asked if our event was worth going to because she only saw 5 people RSVP'd.
At the time my events were attracting over 50 people, due to marketing from other sources - but the people on Meetup had a different perspective. 🤦♀
I realized, in order to increase consumer confidence, my event needed to have as many RSVP's as possible, even before I started marketing heavy on Meetup.
🧙♂ HOW I IMAGINED IT WORKING: You get a notification for my Meetup event. You click for more details and see that over 45 people have already RSVP'd to the event. You think that this event is worth going to and RSVP or register.
⛄ So how did I start the snowball effect and make sure that my marketing efforts on Meetup weren't wasted?
I had all of my friends RSVP to my event before I even announced it. The goal was to get 10 friends RSVP'd before I did any announcements or emails on Meetup. And guess what? It worked very well. So I kept trying different ways of doing things until I found the winning formula.
🍼 So here's the formula.
1) Create your event (don't announce it)
2) Have 10 friends RSVP to your event and add a +1. Meetup should show 20 RSVP's after that.
3) Announce your Meetup event.
4) Regularly send reminder emails about your event.
5) Market your event hard 3 days before you event
6) Smile because your event is filled.
Remember, post your event at least 2 weeks ahead of time to maximize your marketing efforts.
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