Recently we've been going live on some of our bigger social media networks on Facebook and Instagram.
Our Facebook network is about 2.4 million people strong and our Instagram network is about 140k strong. As we've been Live Streaming to both places we've noticed a few things about engagement.
Although we reach millions of people with a post on Facebook, we struggle to get engagement on our Facebook Live Broadcasts. Most recently we only had around 3 -5 comments on a 15 minute live video. YIKES! Since we just started live streaming we think there could be a few things responsible for the lack of engagement.
But we are still testing and we'll fill you in as time goes on.
On the other hand we have an Instagram account that has 140k following and when we go live on that account, we get an incredible amount of engagement but we get a lot less viewership in total.
See, on Facebook a video goes live (tends to reach more people) and then lives forever until you delete it but on Instagram the video only reaches as many people as it can while you are live.
Recently, Instagram added a feature that allows you to post your Instagram live video to your IG stories, so your live video can now live for another 24 hrs on the platform before all viewership and engagement is lost forever.
On our last IG live we had a viewership of over 250, while we were live, and a total of 45 comments. But let's think for a minute about Instagram as a viewing platform for live content.
Although we had a ton of comments and decent viewership, many of our viewers popped in to see our live stream, made a quick comment, and left. Engagement appeared to be high, but I'm not sure that it was really worth as much as it seemed.
I believe that people interacting on Facebook are actually staying and viewing for longer but that's not proven with stats yet, at least not on our pages.
As we continue to experiment with Live Video on both Facebook and Instagram, we'll keep you posted on our observations, thoughts and tests.
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