Yesterday I wrote about leveraging Meetup through organizer partnerships.
That's step 1. Here's step 2.
Optimizing your Meetup event description is crucial. First, you have to pick a catchy title for your event. Most people sign up for events based on the title alone. So keep that in mind.
Second, add a header picture and description. Add the best header picture you can, with verbiage in the picture that describes the event.
For the description, the very first thing should say REGISTER HERE (link to registration page)
Meetup has an RSVP button built in, so most people assume all Meetup events are free, or can be registered for right on Meetup. This poses problems if you are trying to drive registrations through another page.
On mobile devices, the description of the event is cut off after the first few lines. So, in order to make it clear to people that they must move off of Meetup and sign up for your event, you have to capture their attention with a registration link as the FIRST thing they see!
Under the first registration link, post your long description. Add a few more calls to action and links to your registration page.
Pro Tip: Properly space your sentences and paragraphs. Use bolding when you need things to stand out and create bullet point lists if you can. People love lists because they are super easy to read.
Once you perfect the event description for one Meetup group, you can go ahead and copy and paste that description to your other Meetups. All that's left to do is make your events live and announcements will go out. I have a VA do this process for me ;)
More to come on dominating Meetup in future posts. If you have any questions, please leave a comment below or send me a message here on FB. You can follow my daily life on Instagram stories @quintinford_ or here on FB stories as well.
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