When I started hosting events I knew getting people to show up would be my biggest challenge.
So where is the most FREE traffic you can get for events?
I'll start listing some amazing free traffic sources here on FB, IG and LI, as well as free marketing strategies that can help line your pockets while you build up to paid ads.
Side note: Whatever platform is working best for you, dominate it.
1) Meetup Dot Com
(This will require multiple posts itself)
The first lesson I learned here is... Don't do what everyone else does. When you sign up for Meetup at $19/m and you become an event organizer, you get to create 3 groups. Because you're paying $19/m you'll decide to actually create 3 new groups. At first, it's sort of exciting because Meetup starts promoting your groups and members start to join right away. In fact, it's pretty easy to get around 200 members in your group.
But 200 members in your group won't give you a 100 person turnout at your event. You might get one or two people to show up to a paid event. I don't do free events, so I don't know the numbers on the free side.
So rather than jumping right into creating your own groups, especially if you are just starting out, try to find groups that already have thousands of members.
Pro Tip: Many groups around wine tasting, dating, hiking/exercise or hobby groups are huge AF. When you are creating your list don't worry about the topic of the group.
Once you have a list of hundreds of large groups, you can start reaching out to the organizers and requesting to collaborate. Organizers are very protective of their groups, even if they have small groups or even if their group hasn't been active in years. It's actually strange how possessive people can be over crappy, unmaintained groups that have literally zero potential. So you need to figure out how to position yourself as another event organizer that can help them. Whatever tactics you use, you must get them on the phone so you can have a conversation and create a bit of a bond.
On the flip side, meetup groups grow way faster when they have a lot of events happening so group owners are open to conversation about partnerships because it could be beneficial to them.
Ex: I may own a group of 10,000 tech people in LA but I don't have time to host more than 1 event a month. I might be looking to partner with people so I can have an event every week so my group is more attractive and grows faster.
In the end, the goal is to become an organizer on someone else's large group. On Meetup, you can be an organizer on other peoples groups free of charge. But you won't own the group so you'll just be able to post your events to the group and you could potentially be booted out of your organizer position anytime. Just make sure you are clear about what you will do with the group and make sure you're entering a good "partnership"
I'm currently an organizer on over 10 groups here in LA reaching over 40,000 people. When we post our events we get an incredible response from Meetup and it's all for Free. So I've created an asset here in LA that I can tap again and again. I even started becoming an organizer on groups in many other major cities so that when we start hosting events in new areas, I can immediately fill the room.
Reaching out to other organizers, developing a "partnership" and getting access to their page is the fastest way to grow your event attendance through Meetup. After you get the ball rolling and you host some successful events you can then focus on growing your own group.
If you're going to get into the Meetup game, partnerships would be step #1. I'll share more on dominating Meetup in future posts because this is just the start.
If you have any questions feel free to reach out. I also post every day on Instagram on my IG stories, which can also be watched on FB stories. I post on LinkedIn a bit as well. I'm happy to help anyone who needs it when I have free time to do so.
Have a Question?