If you're regularly producing unique and engaging content for your social media channels, then you are off to a good start.
But, your job doesn't end there.
Producing content is important but engaging with users who have engaged with your content is a close second.
In this post, I want to describe a couple of examples on how powerful engaging your engaged users can be.
As a general rule, if a post gets a ton likes, comments, and shares in a short amount of time, your chances of "going viral" increase. So, your goal with most social media posts should be to gain as many likes, comments (especially comments) and shares as possible.
The best way to skyrocket your engagement on a post is to engage with people who have liked, commented or shared your post.
Here is a quick post engagement strategy that has worked across Facebook, LinkedIn and Instagram.
Post content that you believe will engage your audience. Try to tell a story or share something inspires people. In your post caption, you can even use a call to action like "comment yes if you agree"
As soon as 3 people like your post, create a comment and thank all three people in the comment. Ex: Thanks for the love! @alex @jim @sarah Repeat this process for every 3 - 6 likes on your post.
Like + Respond to peoples comments and make sure to keep the conversation going. Here's a quick example.
Comment - "Omg these shoes are amazing!"
Your response - "Glad you like them. What other colors would you get?"
Always try and respond to comments immediately and attempt to re-engage the user.
So here's the explanation.
When people start to like your content, you can get the conversation going by being the first to comment.
You can say thanks to the people who liked your post. It's really important to tag them, so they get notified.
When you show your appreciation to the people who liked your post, 80% of the time someone will comment "no problem" or some response on your post. Which is awesome for your post!
Let's look at your post stats so far. Three likes and two comments.
That's a lot of good activity on your new post so Facebook, LinkedIn, and IG will consider your post "interesting" to others.
Your post will start to get a bit more exposure - and other users will start to like and comment on your post. You'll have more opportunity to re-engage new users.
The more activity you can develop on your post, the better. So keep re-engaging people who like and comment on your post. Make sure to thank and tag the "likers" and make sure to reply to commenters with questions to keep the conversation going.
This method works amazingly well for Facebook Groups, Profiles and Fan Pages, LinkedIn posts and Instagram posts.
In most cases, our original posts weren't even that engaging but because we were able to force the conversation and influence the algorithms, we created and engaged post that reached tons of people.
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